Small business owners often have many reasons they don’t blog, whether it’s “I don’t have time” or “I don’t know what to blog about.” Whatever the reason, if you’re not participating in the small business owner blogging trend, you’re missing the boat! As highly regarded Atlanta digital marketing professionals, we understand how critical it is for companies small and large to blog.
Here are three compelling reasons why you should blog if you aren’t currently doing so:
Blogging is a low cost way to market online. Small businesses often don’t have a large advertising budget, so it’s important to make the most of what you do have. Blogs help your company get found by search engines, because they love fresh content (especially Google). In many cases, because of the variety of topics and plentiful keyword terms and phrases, blogs will show up in search results more often than a traditional website.
Communicate and connect with potential customers, and others within your industry. There is no easier way to engage with potential leads, customers, and business associates than through blogging! Being a small business owner can make you feel isolated and alone. Through blogging, you can connect with others through tagging, having readers comment on various posts, and linking to relevant blogs. In a way, blogging is a smaller version of social media as you can become involved in conversations with your readers.
Build a track record for getting published. Because you write articles and add them to your blog regularly, eventually you gain the attention of readers and even relevant magazines for your unique ideas and writing ability. Blogging is a great way to attract the attention of business and magazine publishers! Ultimately, this helps spread the word about your small business all around the Internet.
There are lots of reasons you should be blogging, however if you don’t have the time or the creativity to come up with new topics, there are professionals who can take care of it for you!
At EBB Web Design, our Atlanta internet marketing experts focus on all areas of online marketing including website design, blogging, social media, mobile marketing, and more.
